In Section 1 of this course you will cover these topics:
Introduction: marketing for hospitality and tourism.
Service characteristics of hospitality and tourism marketing.
The role of marketing in strategic planning.
In Section 2 of this course you will cover these topics:
The marketing environment.
Marketing information systems and marketing research.
Consumer markets and consumer buying behavior.
In Section 3 of this exam you will be evaluated on below listed topics:
Organizational buyer behavior and group markets.
Market segmentation, targeting, and positioning.
Designing and managing products.
In Section 4 of this course you will cover these topics:
Internal marketing.
Building customer loyalty through quality.
Pricing products: pricing considerations, approaches and strategy.
In Section 5 of this course you will cover these topics:
Distribution channels.
Promoting products: communication and promotion policy and advertising.
Promoting products: public relations and sales promotion.
Professional sales.*
Electronic marketing: internet marketing, database marketing and direct marketing.*
Destination marketing.
Next years marketing plan.
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E-Learning Experience Demo
Thank you for your interest in viewing our E-Learning Experience demo. RRU's Educational Management System is the World’s No 1 in terms of interactivity, ease and services on offer. Please provide us your details, educational area demo will follow shortly.
In Section 1 of this course you will cover these topics:
