In Section 1 of this course you will cover these topics:
Introduction: diversity in the marketplace
Consumer research
In Section 2 of this course you will cover these topics:
Market segmentation
Consumer motivations
In Section 3 of this exam you will be evaluated on below listed topics:
Personality and consumer behavior
Consumer perception
In Section 4 of this course you will cover these topics:
Consumer learning
Consumer attitudeformation and change
In Section 5 of this course you will cover these topics:
Communication and consumer behavior
Reference groups and family influences
Social class and consumer behavior
The influence of culture on consumer behavior
Subcultures and consumer behavior
Cross-cultural consumer behavior: an international perspective
Consumer influence and the diffusion of innovations
Consumer decision making
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E-Learning Experience Demo
Thank you for your interest in viewing our E-Learning Experience demo. RRU's Educational Management System is the World’s No 1 in terms of interactivity, ease and services on offer. Please provide us your details, educational area demo will follow shortly.
In Section 1 of this course you will cover these topics:
