In Section 1 of this course you will cover these topics:
Marketing channel concepts
The channel participants
In Section 2 of this course you will cover these topics:
The environment of marketing channels
In Section 3 of this exam you will be evaluated on below listed topics:
Behavioral processes in marketing channels
Strategy in marketing channels.
In Section 4 of this course you will cover these topics:
Designing the marketing channel
Selecting the channel members
In Section 5 of this course you will cover these topics:
Target markets and channel design strategy
Motivating the channel members
Promotion through the marketing channel
Evaluating channel member performance
Direct selling and direct marketing channel systems
Marketing channels for services.
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Personal Details
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E-Learning Experience Demo
Thank you for your interest in viewing our E-Learning Experience demo. RRU's Educational Management System is the World’s No 1 in terms of interactivity, ease and services on offer. Please provide us your details, educational area demo will follow shortly.
In Section 1 of this course you will cover these topics:
