In Section 1 of this course you will cover these topics:
Introducing marketing research.
Understanding the marketing research industry.
Steps in the marketing research process including defining the problem and research objectives.
In Section 2 of this course you will cover these topics:
Research design.
Accessing secondary data and online information databases.
Standardized information sources. standardized information sources
In Section 3 of this exam you will be evaluated on below listed topics:
Deciding on your survey data collection method.
Using measurement scales in your survey.
Designing your questionnaire.
In Section 4 of this course you will cover these topics:
Determining sample size and the sampling method.
Collecting data and summarizing what you found in your sample.
Generalizing your sample findings to the population.
In Section 5 of this course you will cover these topics:
Comparing to find differences in your data.
Determining relationships among your variables.
Preparing and presenting the research results.
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E-Learning Experience Demo
Thank you for your interest in viewing our E-Learning Experience demo. RRU's Educational Management System is the World’s No 1 in terms of interactivity, ease and services on offer. Please provide us your details, educational area demo will follow shortly.
In Section 1 of this course you will cover these topics:
