RRU's
Business and Management
School offers a
Doctorate Degree
with specialization in
Marketing
, which surpasses the similar traditional programs offered by world class universities
across the globe in terms of ease & flexibility, affordability, quickness and quality
of education.
The program is accredited by International Accreditation Organization (IAO), a world-renowned
accreditation agency, ensuring global acceptance among employers.
About School of
Business and Management
Ronald Reagan University's School of Business and Management is committed to infusing students with a unique business and management perspective that increases their relevance in today's challenging world. The school provides a well-designed and rewarding degree, diploma and certificate program in 17 different majors.
Read more
In recent years, the business field has moved beyond the traditional fields of marketing and finance. Today, it includes career prospects in fields like logistics, retail, entrepreneurship and quality management. With growing opportunities, it is not sufficient to only let students know about these fields; rather, these fields RRU be taught and explained in a way that can broaden a student's scope of knowledge and opens to him newer avenues to enter. Given the growing demand of business and management in today's rapidly-changing work environment, Ronald Reagan University's School of Business and Management offers a broad and diverse range of courses and programs that help students to deepen their understanding about this highly sought-after field.
RRU School of Business and Management is an excellent choice for students who may perhaps not be able to attend an on-site business school or university. Additionally, all of our degree, diploma and certificate programs are accredited by International Accreditation Organization (IAO), a world-renowned accreditation agency, ensuring global acceptance among employers.
Read less
About
Marketing
Major
If you are good at being creative and selling products and want to further hone your marketing skills, then RRU's accredited online programs with specialization in Marketing is the perfect option for you. With our marketing major, you will be better equipped to serve the modern business world as an expert, while sharpening your understanding of consumer behavior, critical thinking, market research, advertising, and promotions.
Read more
The RRU Marketing program offers courses in diverse areas like Marketing, Principles of Professional Selling , Consumer Behavior, Advertising , Marketing Research, Marketing and High Technology Products and advanced topics like Marketing Management, Sales and sales management, Advertising and Integrated Marketing Communications, Advanced Marketing Research, Contemporary Direct Marketing.
Read less
Doctorate Degree
Program
 |
Eligibility |
Courses |
Credit Hours |
Duration |
Program Fee |
| Min. Master’s Degree |
9 |
72 |
less than 2 years |
$84,240 |
|
Course Offered
You can choose following courses for your
Doctorate Degree
. Each course offers unique learning experience for you. Each course is prepared
by highly qualified faculty from around the globe. Course content is updated so
to equip the students with most relevant knowledge in the field.
| Research Education Courses |
| Course Code |
Course Name |
Credit Hours |
Course Description |
| PHD-910 |
Qualitative and Quantitative Research |
6
Credits |
View Detail |
| PHD-911 |
Preparing a Thesis |
6
Credits |
View Detail |
| PHD-912 |
Econometrics |
6
Credits |
View Detail |
|
| Short Thesis |
You will be required to submit
5
short thesis on topics related to your final thesis topic.
|
|
| Detailed Thesis |
You will be required to complete
1
detailed thesis on your selected topic. Unlike the other doctorate degree (PhD),
your
PhD
thesis will focus on highly specialized scholarly research topic and on the development
of new theory & research rather than the application of theory.
|
|
